Renewal pricing should not be a surprise
Why we print the second-year price next to the first-year price, and what the industry usually does instead.
The most common complaint in hosting is not downtime. It is the second invoice. A plan advertised at a low monthly rate renews at two or three times that, and the customer only finds out twelve months later when the charge lands.
This is not a mistake or an oversight. It is a deliberate design, and it works because the renewal figure is technically disclosed somewhere the buyer will not read at the moment they are deciding.
What we do instead
Every plan on this site shows three numbers together: what you pay today for the term you selected, the monthly equivalent so you can compare, and what it renews at. The renewal price also appears in your cart, on your invoice and on your service record in the client area.
None of that is difficult. It is simply a decision about whether the promotional price or the honest price is the one you want the buyer to remember.
The trade-off we accept
Showing renewal pricing makes our entry prices look less impressive next to competitors who do not. We think that is the right trade. A customer who is surprised by an invoice leaves, and rightly so, and acquiring them again costs far more than the margin gained by hiding a number.